What are keywords exactly?

Let’s start with some basics.

• If you are using the right keyword, you will be getting more search engine visitors…
• If you are optimising your blog/website keywords, you are going to rank higher…

When you first started learning about the basics of SEO, how many times did you get tips like this? Perhaps quite a lot. The reason behind this is that one of the first things you’ll learn while identifying how to optimise your website for SEO is how to conduct keyword research.

Identifying your target market and how they hunt for your information, services, or products is the power of keywords.

Keywords give targeted search data that might assist you in answering queries such as:

• What are they looking for?
• How many people are actively browsing for it?
• What layout do they require the information in?

How do you efficiently select the right keywords?

• Identify the important/trending keywords: Make a brief synopsis of what your post is about before you start writing. It will not only assist you in determining what to write, but it will also assist you in identifying the major topic (keyword phrase) and other secondary keywords.
• Try using phrases consisting of two or more words: Instead of using single words, try out using phrases including two or more words that are less descriptive yet more competitive.
• Try out including variations of the primary keyword phrase: Make a list of alternatives to the main keyword phrase once you’ve established your primary keywords. If your website is on “anime,” for example, variations may include “anime-planet,” “anime freak,” “animeflix,” and so on.
• Don’t hesitate to use plurals: Plurals perform better than their singular counterparts since, for instance, you don’t go on the internet & search “western dress for a woman”, instead you search “western dresses for women”.
• Analyse the level of competition: Look for keywords you want your website to be featured on Google for simple & easy keyword research. Then go over the page headings, descriptions, and URLs for each of the top-ranked entries. Next, go to each site and take a good look at the page layout and wording. (Tip: If you can reveal the page coding, you can be able to see the meta tags they’re using but don’t steal or copy them).

Below enlisted are a few tools to assist you in researching website keywords; though none of them would be a miracle for your web page since there are a lot of keyword research tools out there still you can keep on experimenting with them and comparing results to discover the optimal tool combination for you:

• Google Trends
• Soovle
• Google Search Console
• Google Keyword Planner
• Ahrefs Keywords Explorer
• SEMrush
• KWFinder

Why do keywords in SEO matter?

Most people, these days, consider the fact that using keywords to enhance the ranking of your web page has become outdated/old-fashioned. But, it’s not true. To understand better, let’s look over some of the major roles played by keywords in SEO:

• Keywords provide us with information about who customers are and what they want, allowing us to better serve their requirements.
• Keywords can serve as a “target” for marketers to direct their content.
• Offer a great help in increasing the efficiency and user experience of your website.

Now, what’s next?

Now that you have grasped the fundamentals of what keywords are & how crucial keywords are in SEO, your first objective is to come up with 3-4 lucrative keywords for your next post. That’s all there is to it. Continue to improve, learn, and experiment!

For more information about keywords and their usefulness in improving your website’s rankings, contact writewit.